About Us

Our Story

TurkeyCoach was founded in 2012 by Ahmet Yılmaz, a former corporate executive who recognized a significant gap in the Turkish business landscape: small and medium businesses were lacking access to world-class coaching methodologies tailored to the unique challenges of the Turkish market.

After spending 15 years in multinational corporations across Europe and the Middle East, Ahmet returned to his native Turkey with a vision to empower local entrepreneurs with the tools and strategies that had proven successful globally, but adapted to the Turkish business context.

Our journey began in Istanbul with a small team of three coaches focusing primarily on retail businesses. As word spread about our specialized approach and measurable results, we expanded to serve businesses in Ankara, Izmir, and other major Turkish cities. By 2015, our client base had grown to include manufacturing, technology, hospitality, and professional service businesses.

A pivotal moment in our company's history came in 2018 when we partnered with Istanbul University's Business School to develop research-based coaching frameworks specifically designed for the Turkish business environment. This collaboration allowed us to refine our methodologies based on data from hundreds of Turkish businesses, making our approach even more effective.

Today, TurkeyCoach stands as Turkey's premier business coaching firm for SMEs, with a team of 25 specialized coaches serving clients nationwide. Our commitment to blending international best practices with deep local knowledge continues to drive our growth and the success of the businesses we serve.

Our Mission & Values

Our Mission

To empower Turkish small and medium business owners with tailored coaching methodologies that bridge global best practices with local business realities, enabling sustainable growth, resilience, and excellence in their respective markets.

We believe that by strengthening local businesses, we contribute to Turkey's economic development and help create vibrant, innovative business communities across the country.

Our Values

  • Local Relevance: We honor and understand Turkey's unique business culture and challenges.
  • Global Excellence: We maintain world-class standards in our coaching methodologies and practices.
  • Measurable Impact: We commit to delivering tangible, data-driven results for our clients.
  • Continuous Innovation: We constantly evolve our approaches based on research and client feedback.
  • Ethical Practice: We maintain the highest standards of integrity and confidentiality.

Meet Our Team

The experts behind our coaching success

Ahmet Yılmaz, Founder & CEO

Ahmet Yılmaz

Founder & CEO

With over 20 years of experience in corporate leadership across Europe and the Middle East, Ahmet brings strategic vision and cross-cultural business expertise to our coaching programs. He specializes in business transformation and leadership development.

Zeynep Kaya, Head of Research

Zeynep Kaya, Ph.D.

Head of Research

With a doctorate in Business Administration from Istanbul University and experience in market research, Zeynep leads our research initiatives and ensures our coaching methodologies are based on current data and proven practices specific to the Turkish market.

Kemal Özkan, Senior Coach

Kemal Özkan

Senior Coach, Manufacturing Sector

Former operations director for a leading Turkish manufacturing company, Kemal brings 15 years of hands-on industry experience to his coaching. He specializes in operational excellence, supply chain optimization, and strategic planning for manufacturing businesses.

Ayşe Demir, Senior Coach

Ayşe Demir

Senior Coach, Retail & Services

Ayşe built her career in customer experience and brand development for international retail chains in Turkey. Her coaching focuses on customer-centric business strategies, brand positioning, and scalable service delivery models for retail and service businesses.

Our Achievements

500+

Businesses Coached

We've successfully coached over 500 small and medium businesses across Turkey, spanning various industries from manufacturing to technology.

30%

Average Growth Rate

Our clients experience an average annual growth rate of 30% after implementing our tailored coaching strategies and business frameworks.

92%

Client Satisfaction

Our commitment to measurable results and personalized approaches has earned us a 92% client satisfaction rate and strong referral network.

7

Major Cities

We maintain coaching operations in 7 major Turkish cities, providing nationwide coverage while maintaining the local market knowledge our clients value.

25

Specialized Coaches

Our team includes 25 coaches with specialized industry knowledge and coaching methodologies tailored to specific business challenges.

3

Research Partnerships

We maintain active research partnerships with 3 leading Turkish universities, ensuring our methods remain cutting-edge and locally relevant.

Client Testimonials

Berk Yılmazer testimonial

"TurkeyCoach transformed our family manufacturing business within months. Their understanding of both international best practices and local Turkish market conditions helped us optimize our operations while respecting our company culture. We've seen a 45% increase in productivity and opened two new market segments."

Berk Yılmazer

CEO, Marmara Manufacturing Solutions

Elif Şahin testimonial

"As a first-time entrepreneur, I was struggling with scaling my e-commerce business beyond the startup phase. The strategic coaching I received helped me implement systems that allowed our team to grow from 5 to 23 people while maintaining our customer satisfaction ratings. Their guidance on the Turkish digital consumer landscape was invaluable."

Elif Şahin

Founder, Olive Home Essentials

Murat Çelik testimonial

"We had reached a plateau after 12 years in business and weren't sure how to break through. TurkeyCoach's research-based approach identified market opportunities we had overlooked and helped us develop a comprehensive growth strategy. Their financial optimization coaching alone resulted in a 17% increase in profitability without additional investment."

Murat Çelik

Managing Director, Antalya Tech Solutions

Ready to Transform Your Business?

Let's discuss how our coaching methodologies can help you achieve sustainable growth and excellence in the Turkish market.